The challenge
Legami wanted to present their new erasable pen collections while standing out in a highly competitive stationery market. The goal was to highlight their unique, playful identity and avoid blending in with generic product promotions.
The solution
The characters were part of Legami’s brand world, but they needed to be placed in the right context to become true storytellers. Working with Studiomeme, we created animated scenarios tailored to each character’s personality, turning them into vivid ambassadors of the new collections. This narrative approach reinforced the distinction from competitors while keeping the tone fun and imaginative.
The result
The videos were adapted to different formats for social media and in-store displays, helping Legami present new products in a way that was engaging, recognizable, and unmistakably aligned with their brand identity.